Selected impact
77%
year-over-year growth supported at Nutrafol
$35M+
annual Amazon media budget managed
9-figure
Amazon business leadership experience
Amazon growth strategy for wellness and better-for-you brands
Senior marketplace leadership without the full-time hire
Build a stronger Amazon channel with strategic operator oversight.
I help wellness and better-for-you CPG brands launch, optimize, and scale on Amazon through channel strategy, merchandising direction, performance oversight, and practical marketplace leadership.
Who I work with
Founders and leadership teams at wellness and better-for-you brands who need sharper channel strategy, stronger execution oversight, or experienced Amazon leadership.
A focused, senior operator approach
This practice is built for brands that want commercial clarity, stronger marketplace execution, and strategic leadership that can translate directly into action across listings, media, operations, and channel growth.
Ways to work together
Flexible support, structured around what your brand actually needs next.
Some teams need a one-time diagnostic. Others need strategic oversight or an embedded marketplace lead. Each engagement is designed to bring clarity, speed, and stronger operational discipline to the Amazon channel.
01
One-time engagement
Amazon Audit
A deep diagnostic for brands preparing to launch, underperforming on Amazon, or needing a sharper plan before investing further.
Business and competitive review
Written assessment with priority actions
Opportunity mapping across conversion, media, and channel structure
60-minute debrief with next-step recommendations
02
Monthly retainer
Strategy + Oversight
Senior channel direction for teams that already have internal or agency execution but need a stronger strategic operator guiding the work.
Weekly strategic guidance
Listing and merchandising direction
PPC and partner oversight
Performance reporting and launch planning
03
Monthly retainer
Fractional Amazon Lead
Scoped after discovery for brands that need experienced Amazon ownership without making a full-time hire.
Channel strategy ownership
Launch and listing leadership
Cross-functional performance direction
Trusted partner coordination for execution as needed
Experience and credibility
Marketplace leadership shaped inside high-growth brands, not just from the sidelines.
Hannah’s background spans operator roles across wellness and CPG businesses, from launch-stage portfolios to nine-figure Amazon scale. The site positions her as a hands-on strategic leader who understands both growth and operational discipline.
Nutrafol
Senior Manager, Amazon Onsite Marketing & Media
Helped scale a nine-figure Amazon business, restructuring media and conversion strategy while building systems that reduced listing risk.
Starshot Ventures
Director of Amazon Growth
Owned Amazon growth strategy across a portfolio of wellness brands, leading launches, partner management, and executive-level growth planning.
Cartograph
Senior Amazon Brand Manager, CPG
Launched and scaled multiple CPG brands across supplements, health foods, and pet care, driving triple-digit growth in early launch phases.
Current consulting clients
Goode Health, Juice Beauty, and VidaFuel
Supporting wellness and better-for-you brands with channel strategy, marketplace oversight, and practical growth execution.
How I work
Strategic clarity first, then disciplined marketplace execution.
Whether the need is diagnostic, ongoing oversight, or fractional channel ownership, the work is designed to create a clearer roadmap and stronger accountability across the parts of Amazon that actually drive performance.
1
Assess the current channel reality
I look at the actual operating picture across traffic, conversion, assortment, pricing, media, and account structure to identify where growth is being blocked.
2
Prioritize the highest-leverage moves
Instead of generic recommendations, I focus on the specific actions most likely to improve contribution, conversion, and channel resilience.
3
Lead the channel with operator discipline
Whether I am advising your team or acting as a fractional lead, the work stays anchored to clear priorities, accountability, and commercial outcomes.
What this can include
Support that reaches beyond ideas into actual channel decision-making.
Channel entry and growth roadmaps
Launch sequencing, competitive positioning, and strategic priorities aligned to where the brand is now.
Conversion and performance direction
Titles, bullets, A+ direction, merchandising, and the channel choices that improve efficiency and sales quality.
Account and partner oversight
Seller Central guidance, issue resolution, inventory coordination, and clearer accountability with internal teams or agencies.
Straightforward communication
A direct, senior-level working style designed to keep decisions moving and priorities clear.
Start the conversation
If Amazon needs sharper leadership, clearer priorities, or a stronger growth plan, let’s talk.
This site is designed to be simple to share with prospective clients. Reach out directly by email or connect on LinkedIn to start with a discovery conversation.